What are “Instagram Stories”, what are they for, and how to make these stories?

Currently,  Instagram stories, also called “Stories”, have become one of the most viral and original ways to make yourself known on this social platform. Therefore, if you have a personal account or a company profile, don’t stop taking advantage of all the advantages that this functionality offers you.

It is that, since Facebook bought it, Instagram has been renewing itself by leaps and bounds. And one of the functions that are having the greatest success today is being able to share content as “Stories” or “Stories”. The format is becoming used daily by more than 500 million people.

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What are Instagram Stories or Stories?

Instagram Stories (or stories) are a tool available within this social network, through which you can share both photos and videos on your profile in a more original way and by adding different visual accessories, with a lifetime of 24 hours.

In them, you will be able to inform your community of followers or target audience about your daily routines or activities in a fun way, since you will be able to add stickers, background music, some emojis, filters, surveys, and even question forms.

What are these stories or Stories for?

For most brands and companies, it is the perfect platform on which to carry out their digital Marketing plan, due to its proximity to the public, its easy access, and the simplicity of the publications.

Stories will appear at the top of your feed, not in your gallery, and can be enjoyed by any of your followers, as long as you have a public profile. You can create new content of this type whenever you want, as they are almost unlimited. 

Now that you know what they are, let’s see how you can create your first Instagram story on your profile.

How to make your own Instagram stories?

If this is the first time you’ve come across this functionality, I want you to know that creating them or uploading photos to the Stories section is something very simple, which you only have to take a few steps into account:

1) How to access them

The first thing will be to explain how to enter this section since, to be honest, this social network is one of the least intuitive to use, especially if you do not have too much knowledge of the Social Media world.

You must enter the image of a camera that you will see in the upper left part of your profile; You can also access it by sliding your finger to the left, within the main screen.

2) Use permissions

Once you slide, if you opted for this method, your smartphone will ask you for permission to give it access to this platform to access your gallery (or reel, in the case of iPhones) of photos and videos, since they are two of the contents that you can share here.

Simply click on “Allow” or “Accept”.

3) Watch out! Everything has its limits

Therefore, if by chance you complete this quota of 100, you must wait for 24 hours to pass after each publication for them to be eliminated to upload more.

4) Start uploading your content

Once inside Instagram Stories, a tutorial on how it works will be activated, you already have the camera open to be able to take your first photo or video in real-time or select it from your gallery.

To take the photo at the moment, click on the button that appears below, and if you prefer to record a video, keep the button pressed and it will be recorded instantly.

5) Filters

Once you have selected the publication, add filters by sliding your finger to the right, and they will all start to appear. This is not a mandatory step, but if you feel that your visual content needs more color, brightness, or contrast, you could apply one of the available ones.

But also, as I mentioned above, you can customize it even more by adding emojis, music, surveys, or skins of all kinds if you prefer.

Finally, you will have to choose if you want to save your story to publish it later, publish it directly, or send it only to a friend. If it did not turn out as you wanted, there is also the option to delete it.

For this type of content to remain permanently on your profile for a longer time, you are given the option of including it as “Featured”.

In addition to posting photos and videos, there are also other options such as boomerangs, direct, hands-free, etc…

6) Graphic Plugins

Within them, once you have chosen the photo and, in any case, your preferred filter, you can also add other elements such as Stickers, which will give your Instagram Stories more visibility.

You can include:

  • Hashtags.
  • Mentions to other accounts.
  • Your geographic location.
  • An animated GIF-like image.
  • The current time you took the photo or video you’re going to share.
  • A poll.
  • Questions.
  • A countdown.
  • Questionnaires.
  • Like picker.
  • Stickers or emoticons.
  • Etc.

In addition to all of them, depending on the time of year in which you find yourself, the network may add extra accessories and they will last precisely as long as that specific time or festivity lasts.

7) Choose where to send it

Finally, you have three options: save your story to your mobile’s gallery or reel folder, post it directly to your profile, or send it to someone specific.

Finally, if once shared you verify that you have made a mistake in some detail that you think is worth it that your users do not continue to see, you can delete it from its options.

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