9 Sales Trends and Tools Emerging in 2024

digital business card

The digital business landscape has undergone tremendous changes in the last two years. 74% of B2B customers crave personalized experiences. It’s time to rethink your lead generation and marketing strategies to stay relevant and profitable. 

 

Here are five tools and sales trends that you can count on to elevate your business to the next level of success. 

1. Popl Digital Business Card

Ditch the paper shuffle and say hello to the future of networking! Popl is a sleek, digital business card that lives on your phone. Here’s why it’s your new networking superpower:

  • Instant connections: No more scribbling on napkins or hunting for pens. Simply tap your Popl against someone’s phone, and their contact info is instantly added to their address book and vice versa. You can also share your details via a QR code and link.
  • Always with you: No more lost or forgotten cards. Your Popl is always on your phone, ready to share whenever the opportunity strikes.
  • Customizable magic: Add your logo, social media links, and even a call to action to make a lasting impression.
  • Eco-friendly hero: Save paper and the planet by ditching those wasteful paper cards. Choose Popl digital business and be kind to the environment.

2. Vidyard: From Static Presentations to Viral Videos

Vidyard helps you create engaging video presentations that grab attention and close deals. Think of it as your video-making superpower:

  • Screen recordings: Explain complex products or processes with clear, concise screen recordings.
  • Live interviews: Capture the magic of live interviews with customers, experts, or influencers.
  • Product demos: Showcase your product’s features and benefits in action with engaging video demos.
  • Interactive elements: Add polls, quizzes, and calls to action to keep your audience engaged and interested.

3. Bonjorno: Scheduling Made Simple

Finding the right meeting time that fits well with everyone is a daunting task for most team leaders. Bonjorno takes the pain out of scheduling by using AI to find the perfect time that works for you and your prospects. Here’s why it’s your scheduling bestie:

  • AI magic: Tell Bonjorno your availability, and it uses its scheduling superpowers to find times that work for everyone.
  • Goodbye email chains: No more endless back-and-forth emails trying to find a meeting time. Share your Bonjorno link, and everyone can choose a time that works for them.
  • Integrations galore: Bonjorno seamlessly integrates with your calendar and other tools, making scheduling a breeze.
  • More time for selling: Spend less time scheduling and more time closing deals with the magic of Bonjorno.

4. Chorus.ai: Your Sales Conversational Intelligence Coach

Do you feel like your sales calls could use a superhero boost? Enter Chorus.ai, your AI-powered conversational intelligence (CI) platform that analyzes your sales conversations and helps you close more deals. Here’s how it unlocks your sales superpowers:

  • Record and transcribe every call: Capture every word of your sales calls, eliminating the need for frantic note-taking.
  • AI insights that matter: Chorus analyzes your calls for key talking points, objections, and missed opportunities. Get actionable insights to improve your pitch and close more deals.
  • Coaching made easy: Share call highlights with your team for collaborative coaching and knowledge sharing. Identify best practices and elevate your entire sales team’s performance.
  • Win or learn: Analyze lost deals to understand where things went wrong and prevent future slip-ups. Turn losses into valuable learning opportunities.
  • Data-driven decisions: Gain insights into customer sentiment, product feedback, and competitor mentions. Make data-backed decisions to improve your sales strategy.

Including these five tools in your marketing and team management processes will supercharge your business growth in 2024 and beyond. Let’s now shift gears and look at five sales trends that you should be aware of and embrace.

1. Personalization Powerhouse

Gone are the days of one-size-fits-all sales pitches. In 2024, it’s all about personalization. Tools like AI and data analytics help you understand your customers’ needs and tailor your approach accordingly. 

Think targeted messages, customized offers, and experiences that feel like they’re made just for them.

2. Social Selling Superstars

The new way of generating leads and sales is different from what used to work 2-3 years ago. Social selling is the new way of doing business. Think of it as building relationships and connecting with potential customers on social media. 

Share valuable content, answer questions, and engage in conversations. It’s all about building trust and showing you’re human (and hopefully, way cooler than your uncle).

3. Conversational Commerce

Remember those automated phone menus that drove you crazy? Conversational commerce is different. Think chatbots that answer questions, recommend products and even help close deals – all in a friendly, helpful way. 

4. Video Reigns Supreme

 We already mentioned video presentations, but it’s worth reiterating: video is king (or queen!) in 2024. People love watching videos, and they’re a great way to explain complex products, showcase your brand personality, and connect with your audience on a deeper level. 

5. The Rise of the Remote Rep

With technology connecting us more than ever, location is becoming less important. In 2024, expect to see more and more sales reps working remotely. This means a global talent pool to tap into, greater flexibility for employees, and the ability to connect with customers anywhere in the world. It’s a win-win for everyone!

Conclusion

Equip yourself with a digital business card and other futuristic tools and trends, master the emerging sales landscape, and blast off to success in 2024! Be sure to monitor the results achieved and tweak your marketing and sales strategies accordingly to reap maximum returns from these tools and trends. Good luck!

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